Customer Journey
Map the full Bow-Tie lifecycle from first touch through expansion revenue.
Revenue LaunchPad™
Model Your B2B Revenue Engine From Lead to Lifetime Value to #ExitVelocity.
GTM Diagnostics
CRM Adoption Diagnostic
Score your team's CRM adoption health across 4 dimensions—get a tier rating and personalized adoption blueprint.
RevOps Diagnostic
Assess the health of your revenue operations—identify gaps in process, data, and alignment across your GTM engine.
CRM Health Diagnostic
Audit your CRM's vital signs—data quality, pipeline hygiene, automation coverage, and integration health across your revenue platform.
LaunchPadOS™
Content Orchestrator
Stop publishing in silos. One system turns strategy into search-optimized, brand-aligned content across every channel—on message, on schedule.
Claude GTM Skills
Production-ready skills for revenue operations, sales enablement, and go-to-market execution—built for B2B teams.
AI Prompts
Ready-to-use AI prompts for GTM teams—outbound, nurture, enablement, and beyond.
Mission Planners
Newsletter Subscribe
Build a 5-email welcome sequence that warms, engages, and qualifies new subscribers.
Nurture Campaign
Design drip sequences that warm up leads and keep contacts engaged through every stage of the funnel.
Prospecting Motion
Build a structured prospecting playbook—targeting, messaging, and multi-channel outreach in one motion.
Sales Sequences
Set up Sales 1:1 sequences for meaningful connection and engagement.
Onboarding Campaign
Plan your onboarding activation and Time To Value (TTV) for new customers.
Expansion Campaign
Drive upsell and cross-sell revenue with targeted expansion sequences for existing customers.
Lead & Fit Scoring
Align Marketing and Sales on lead prioritization, segmentation, and prospecting.
Customer Health Scoring
Monitor customer health signals—engagement, adoption, and risk indicators to drive retention and reduce churn.
Calculators
Cost of Misalignment
Quantify the revenue leak from sales-marketing misalignment—lost deals, wasted spend, and pipeline friction costing your business real dollars.
Marketing ROI
Measure every dollar in and every dollar out—channel ROI, CAC payback, and spend efficiency breakdowns.
Sales & Rep Insights
Individual rep scorecards—quota attainment, pipeline velocity, and win-rate trends at a glance.
CAC & Cost to Serve
Calculate blended CAC, payback periods, delivery costs, and per-account profitability across the full customer lifecycle.
Squad4 Services
Fractional GTM/RevOps
Your revenue team on demand. Full-stack GTM guidance, admin, and course correction to hit #ExitVelocity.
AI For HubSpot
Scale the signal—not the noise. Clone top-performer playbooks across Sales, Marketing, and Service with AI.
Implementations
60% of CRM rollouts fail. Our mission-tested launch framework gets your team live and confident fast.
Training & Adoption
A CoPilot for every rep. Real-time process validation, instant knowledge access, and full CRM adoption.