Revenue LaunchPad™ - Model Your B2B Revenue Engine & Telemetry

Inputs

💡 Toggle for simplified inputs mode.

GTM & RevOps

Market, Model, & Revenue

B2B Industry

GTM Model

Recurring Revenue Mix %

Recurring (80%) / Non-Recurring (20%)

Current Annual Revenue

Current Customers

Customer Acquisition Cost (CAC)

Serviceable Obtainable Market (SOM)

Annual SOM Market Growth

SOM Market Growth (%)

Marketing

Lead & Demand Generation

Total Marketing Spend (Annual)

Monthly Marketing Spend (Events, Ads, etc.)

Leads From Marketing Spend (Monthly)

Total Marketing Leads (Monthly, MQLs)

Marketing Lead Conversion %

Avg Lead Velocity (Days)

Lead Velocity Rate % (LVR)

Sales

Prospecting & Deal Management

Total Sales Spend (Annual)

New Sales Leads (Monthly, SQLs)

New Sales Opportunities (Monthly)

Avg SQL → Opp Velocity (Days)

Opp → Closed Won Conversion %

Avg Deal Velocity (Days)

Avg MRR Deal Value

Avg NRR Deal Value

CS & Service

Post-Sale, COS, & Retention

Total Service Spend (Annual)

Avg Customer Lifetime (Months)

Avg Customer Lifetime Value ($)

Avg Cost to Serve (Monthly)

Annual Customer Churn %

Annual Expansion Rate %

Avg Expansion MRR Value (Annual)

RevOps Boost

Phases & Growth Expectations

🔒

Phase 1: Launch Prep (Adoption)

P1: Months

P1: Boost %

Phase 2: Lift-Off (Acceleration)

P2: Months

P2: Boost %

Phase 3: Mission Expansion (The Value)

P3: Months

P3: Boost %

Expected Growth & Modelling

Expected Annual Growth Rate %

S-Curve Flattening

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Outputs

Please Verify Your Inputs (Section on Left)

Enter values in the Inputs section (left) to generate your reports and insights. Click "Reset All" to set Defaults.

Core MetricsMetricsRate Limit (Processing...)Rate Limit

Annual Revenue

Current

+5% Boost

Monthly Revenue

Current

+5% Boost

Net New Revenue (Monthly)

Current

+5% Boost

Annual Recurring Revenue (ARR)

Current

+5% Boost

Monthly Recurring Revenue (MRR)

Current

+5% Boost

Net New MRR (Monthly)

Current

+5% Boost

Marketing Sourced $ (Annual)

Current

+5% Boost

Marketing Sourced $ (Monthly)

Current

+5% Boost

Marketing Sourced %

Current

+5% Boost

Product Sourced $ (Annual)

Current

+5% Boost

Product Sourced $ (Monthly)

Current

+5% Boost

Product Sourced %

Current

+5% Boost

MQL+PQL Sourced $ (Annual)

Current

+5% Boost

MQL+PQL Sourced $ (Monthly)

Current

+5% Boost

MQL+PQL Sourced %

Current

+5% Boost

Marketing Cost Per Lead (CPL)

Current

—

+5% Boost

—

Marketing Spend ROI

Current

—

+5% Boost

—

Sales Velocity

Current

+5% Boost

Sales Sourced Revenue %

Current

+5% Boost

Lead-to-Revenue Time

Current

0 days

+5% Boost

0 days

Lead-to-Revenue %

Current

+5% Boost

Customer Lifetime Value (LTV)

Current

+5% Boost

CAC Payback Period (TTP)

Current

0 mo

+5% Boost

0 mo

LTV:CAC Ratio

Current

—

+5% Boost

—

NOTE: +5% Boost and Phased Ramp reflect GTM/RevOps improvements.

Show All

ChartsRate Limit (Processing...)Rate Limit

Annual Growth Rate

—

Net Revenue Retention

—

SOM Market Share

—

Untapped SOM Revenue

—

Monthly Revenue Forecast
Y1: —Y2: —Y3: —

Cumulative Revenue
Y1: —Y2: —Y3: —

Monthly MRR Forecast
Y1: —Y2: —Y3: —

Monthly ARR Forecast
Y1: —Y2: —Y3: —

Total Customers
Y1: —Y2: —Y3: —

Lead Conversions (Funnel)

—

All Leads

—%

→

—d

—

SQLs

—%

→

—d

—

Opportunities

—%

→

—d

—

Closed Won

MQLs —

PQLs —

Sales SQLs (Direct) —

Total Leads —

Lead → SQL Rate —

Lead → Won Rate —

Total Cycle Time —

Lead Conversions (Drop-Off)

Stage

Overall

All Leads

500

SQLs

125

25%7d

Opportunities

50%14d

10%21d

Closed Won

30%30d

2.2%51d

Projected Leads Per Month
Y1: —Y2: —Y3: —

Sales Velocity
Y1: —Y2: —Y3: —

Time To Profit (TTP)
TTP: —Lifetime: —

Service Revenue (% of Total)
Y1: —Y2: —Y3: —

Service Profit
Y1: —Y2: —Y3: —

NOTE: +5% Boost and Phased Ramp reflect GTM/RevOps improvements.

Show All

RevOps CalculationsCalculations B2B Tech / SaaS Blend

Leads Pipeline & Conversions

MQLs

—

MQL Conv %

—

Converted SQLs

—

Sales SQLs

—

Total SQLs

—

SQL → Opp %

—

Total Opps

—

Deal Pipeline Conversions & Revenue

Total Opps

—

Win Rate %

—

Closed Won

—

Avg MRR Deal

—

New MRR

—

New ARR (New MRR x 12)

—

Sales Velocity

Total Opps

—

Win Rate %

—

Avg Deal Value

—

Sales Cycle (Deal Velocity)

—

Sales Velocity

—

Customer LTV & Insights

Avg Annual MRR

—

Gross Margin

—

Customer Lifetime

—

Recurring LTV

—

NRR Deal Value

—

Gross Margin

—

NRR LTV

—

LTV

—

LTV

—

CAC

—

LTV:CAC

—

NOTE: All calculations are based on your inputs only.

Revenue InsightsInsights B2B Tech / SaaS Blend

GTM & RevOps

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

Marketing

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

Sales

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

CS & Service

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

Why Fractional RevOps? (ROI)

RevOps ROI B2B Tech / SaaS Blend

Companies That Invest in GTM/RevOps Typically See:

—

Placeholder Metric

—

Placeholder Metric

—

Placeholder Metric

—

Placeholder Metric

High-Growth B2B Tech / SaaS Companies Typically Spend:

2–6%

Annual Revenue on RevOps

30–50%

Annual Revenue on GTM

How Do You Stack Up?

GTM Systems Check

Team Alignment

1234

Customer Journey

1234

CRM / Tech Stack

1234

Data & Reporting

1234

RevOps Investment $450,000

3% of Annual Revenue

Revenue LaunchPad™ v26.1.6 Beta

Bottom Line Up Front (BLUF)

Welcome! We built Squad4's Revenue LaunchPad™ to help revenue leaders and VC partners model their B2B revenue engines.

Enter your current business performance data to visualize (potential*) future performance and understand how even modest improvements across GTM motions (and the Customer Journey) can impact long-term revenue trajectories.

Getting Started

Watch the LaunchPad Briefing below or follow these steps:

Step 1: Configure Inputs to your current business data.
Step 2: Review Metrics across time horizons.
Step 3: Explore Charts for projected future performance.
Step 4: See Insights for benchmarks & opportunities.
Step 5: Review results and calculate ROI.

Quick Tips

Simulate scenarios by industry with the Preset menu.
Toggle Input Mode for a simplified input-only view.
Type Inputs or use NumPad (▲/▼). Shift + ▲/▼ to increment in batches.
Share a unique URL or Download your report as a PDF.
Copy AI Prompts to continue your research in any AI tool.
Sign in to remove rate limits, access advanced features, and get updates.

Data & Modeling

+5% Boost: Modest bump to all current GTM/RevOps conversions.
Phased Ramp: GTM/RevOps conversion improvements over time.
S-Curve / Flattening: Balanced projections grounded by revenue and SOM. Fewer hockeysticks. Less bull💩.

Feedback

Thoughts? Found a bug 🐞? Submit feedback here.

Onward and Upward,
The Squad4 Flight Crew 🚀🔥🫡
www.squad4.io

Found this helpful? We love coffee and pizza ☕️🍕.

Revenue LaunchPad™v26.1.6Beta

Inputs

GTM & RevOps

Marketing

Sales

CS & Service

RevOps Boost

Outputs

GTM Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Monthly Revenue Forecast
Y1: —Y2: —Y3: —

Cumulative Revenue
Y1: —Y2: —Y3: —

Monthly MRR Forecast
Y1: —Y2: —Y3: —

Monthly ARR Forecast
Y1: —Y2: —Y3: —

Total Customers
Y1: —Y2: —Y3: —

Lead Conversions (Funnel)

Lead Conversions (Drop-Off)

Projected Leads Per Month
Y1: —Y2: —Y3: —

Sales Velocity
Y1: —Y2: —Y3: —

Time To Profit (TTP)
TTP: —Lifetime: —

Service Revenue (% of Total)
Y1: —Y2: —Y3: —

Service Profit
Y1: —Y2: —Y3: —

Revenue LaunchPad™ v26.1.6 Beta

Bottom Line Up Front (BLUF)

Getting Started

Quick Tips

Data & Modeling

Feedback

AI Research Prompts

My Account

Revenue LaunchPad™v26.1.6Beta

Inputs

GTM & RevOps

Marketing

Sales

CS & Service

RevOps Boost

Outputs

GTM Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Monthly Revenue ForecastY1: —Y2: —Y3: —

Cumulative RevenueY1: —Y2: —Y3: —

Monthly MRR ForecastY1: —Y2: —Y3: —

Monthly ARR ForecastY1: —Y2: —Y3: —

Total CustomersY1: —Y2: —Y3: —

Lead Conversions (Funnel)

Lead Conversions (Drop-Off)

Projected Leads Per MonthY1: —Y2: —Y3: —

Sales VelocityY1: —Y2: —Y3: —

Time To Profit (TTP)TTP: —Lifetime: —

Service Revenue (% of Total)Y1: —Y2: —Y3: —

Service ProfitY1: —Y2: —Y3: —

Submit Feedback

We Appreciate You!

Revenue LaunchPad™ v26.1.6 Beta

Bottom Line Up Front (BLUF)

Getting Started

Quick Tips

Data & Modeling

Feedback

🚀🔥 LaunchPad Briefing (Walkthrough)

AI Research Prompts

Sign In

Check Your Email

My Account

Monthly Revenue Forecast
Y1: —Y2: —Y3: —

Cumulative Revenue
Y1: —Y2: —Y3: —

Monthly MRR Forecast
Y1: —Y2: —Y3: —

Monthly ARR Forecast
Y1: —Y2: —Y3: —

Total Customers
Y1: —Y2: —Y3: —

Projected Leads Per Month
Y1: —Y2: —Y3: —

Sales Velocity
Y1: —Y2: —Y3: —

Time To Profit (TTP)
TTP: —Lifetime: —

Service Revenue (% of Total)
Y1: —Y2: —Y3: —

Service Profit
Y1: —Y2: —Y3: —